In today’s world of marketing, it is an undeniable fact that Content is the King, either online or offline. With technological innovation & variety of content creation tools at disposal, marketers are finding novel ways to present the content to the target audience & attracting their attention. It can be in the form of blogs, articles, infographics, podcasts, webinars, videos, gifs and much more. Businesses have countless choices to communicate with their target audience. If you have a clear content strategy that suits your industry and religiously follow that, you can achieve the desired results.

We present you few reasons on why you should invest in creating content on continuous basis and how it can help you in transforming your business.

Attract relevant traffic: Search Engines reward fresh content and rank it higher than the existing content. Posting new content on the website improves the chances of attracting new customers and being visible to your target customers. Creating a blog page and periodically posting articles on it is a great way to generate new content. Videos and podcasts also are great tools to attract users to the website. The more relevant content on your website, the more you are likely to be discoverable by your relevant customers on search engines.

Present your value-add: If your business involves new and innovative product that is delivering great value-add, it is essential to communicate the same to your customers in the form tutorial videos or step-by-step guide or case-study examples or use-cases. Unless your customer is fully aware of the value-add, they are less likely to adopt your product or service. Your content should educate your target customers of the possible better outcomes by using your product.

Answer concerns: A customer visiting your website can be in any part of the buyer’s journey. He can be educating himself or evaluating your product with others or looking for market successful use-case on your product. You should create content that can provide answers to the possible concerns the user can have in each of the stages.Tailoring the content around the needs of the target audience is a surefire way to drive up the sales. It plays a crucial role in understanding your target audience.

Engage the audience: Content engages the customers. If it adds value, they want more of it. Being consistent in putting out engaging and thought provoking content guarantees a growing customer base. The users who are curious to consume the content today are your potential customers of tomorrow. Thus, content creation helps in generating high quality leads. A study from Hub-Spot suggests that Content marketing gets three times more leads than paid search advertising.

Company’s Social Profile: Be present on all the related social media channels and share valuable content with your audience. Content of any shape, size or format can be easily shared on social media platforms. This provides great opportunity to update your customers on new releases, know their response and get visibility to your product. An engaging piece of content that is valuable, has the potential to reach millions of people across the world. These social media shares are the messengers of your business that can ultimately reach the people in need of the same.

It Builds Authority: If your portal has lot of quality content on the topic of concern, then your website will have better authority rank. This rank is very helpful for search engines while displaying search results to the customers. It helps to establish you as an expert in the domain and has a better chance to be listed in search results. The sheer volume of content serves as a knowledge base for customers to understand your product and eventually buy it. If you are consistent in content generation, there is a scope for multi-fold growth in the business.

Share your awesome story: People value the journey behind the product and if you can share your journey to bring out the product, it will be of great value. Through several iterations, your product has improved through time. The way your product thereby your content has evolved can be a story in itself. By doing so, you are not only motivating the customers but inspiring lot of people in taking the journey. Sharing a story can make you stand out from the crowd and become a trusted brand.  

 
As the old adage goes - Good things take time. This is even more true in the case of content marketing. Patience and consistency are two words that need to be etched on the mind. With time, your marketing efforts will begin to take shape and eventually grow your business multifold. Get more information from professional digital marketers to see how content can do wonders for you.