It takes immense amount of time and effort for any new idea to be transformed into a complete product in the market. It is often the case that a product with great potential fails to connect with the target users because of poor UI (User Interface) and UX (User Experience). The product easily gets overshadowed by other products that are competing for user attention. UI and UX are two essential tools available at the hands of the designers to craft the success of their product. UI and UX become crucial well ahead in the development process and demand serious attention throughout the product development cycle.

Research about the customer

UI design deals with the presentation of the application and UX deals with the usability or simplicity of the application to accomplish the intended functionality. UI designer should follow a scientific approach and proper reasoning for choosing a particular design schema and design style (including typography). It should be relevant to the industry, the customer profile and the branding strategy of the business. Designers should have a clear understanding of the business requirement, customer persona, customer psychology, his priorities in the buyer journey and latest design trends. Doing the necessary homework on customer priorities and objectives help in delivering an overall pleasant product experience.

Design should be intuitive

Intuitive designs are always one step ahead of a customer’s thought process. They provide context-based action buttons, navigation, and information. If the customers are unable to navigate the application without assistance,there is a serious need to rethink the UX of the product. UX designers should understand the basic needs, technological affinity and the psychological bend of the customers. A cleaner UI and UX ensures seamless interaction and effortlessly guides the user through the application, making for a quality browsing experience.

Keep it simple & clean

Clean UI and simple UX are essential to attract and retain the customers apart from the key feature set. Usability ensures that a user easily learns to use the application. Information is organized in the most logical manner which helps users find what they are looking for with minimal efforts. Better navigability makes it easier to move from Point A to Point B within the application. An application with great functionality provides a comfortable and hassle-free experience to the user.

Stay ahead of the competition

With time, the expectations of every customer are on the rise. If you can follow logical steps and use a scientific approach to arrive at the appropriate UI & UX of your product, you can stay ahead by attracting & retaining a lot of relevant customers when compared to your competition. The simplicity of the UX will create an everlasting impression on the customer and drives him to come back again and again. An application should feel great apart from working great. Users today, equate the product performance with product quality and by focussing on both utility and branding, you gain a strategic advantage over others.

Add value to the customers

At the end of the day, all the products and services in the market today exist to add value to the lives of the ‘people’ around us. The product should add value to the lives of your target customers to remain relevant & be successful. The role of UI and UX is always critical in determining the success of any application. Invest in the UI and UX to build high-performance apps. If you wish to check out how we can help your product, do not hesitate to say “hello” at hello@auroraelabs.com